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Business is going well for the WNBA organization, especially thanks to the coveted rookie class, which includes Caitlin Clark, Cameron Brink and Angel ReeseFor the first time since the league was introduced in 1998, the commercial side is on a par with its male counterpart in the NBA.

April 15, 2024; Brooklyn, NY, USA; Angel Reese and Caitlin Clark pose for photos before the 2024 WNBA Draft at the Brooklyn Academy of Music. Mandatory Photo Credit: Brad Penner-USA TODAY SportsBrad PennerUSA TODAY Sports via Reuters Con

On Monday, the league posted record television and attendance numbers for the first month of play of the season, and the numbers are certainly fantastic. Not surprisingly, Both figures are higher than the previous year, viewing figures reached an all-time high and visitor numbers were higher than they have been for 26 years.

WNBA attendance

The 28th season, which began on May 14, is the most watched in WNBA history on television. The WNBA is broadcast on ABC, ESPN, ESPN2 and CBS. The average attendance per game was 1.3 million, three times the average attendance of 462,000 last season. The league also reports greater diversity among spectators, with the number of spectators of color increasing by 60% and the number of young girls and those under 35 doubling in the first week of the season.

The season opener between the Indiana Fever and the Connecticut Sun drew an average of 2.12 million viewers on ESPN 2, ESPN+ and Disney+, making it the most-watched WNBA game on a Disney platform in history. The rematch between the Fever and the Sun on ESPN also drew a large television audience, with a An average of 1.56 million viewers, the highest for any WNBA game on the network.

In addition, the WNBA reported a 335% increase in WNBA League Pass subscriptions.

WNBA attendance and merchandise

The WNBA also experienced enormous visitor popularity in May. Around 400,000 fans flock to the gameswhich represents the highest numbers since 1998. This increase reflects a positive trend in fan engagement, as over half of the league’s games were completely sold out, a significant 156% increase over the previous season.

The league attributes much of this success to its impressive roster of rookie players. The sharp increase in merchandise sales, which increased by 236% compared to the previous yearwere driven primarily by the popularity of rising stars such as Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky.

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