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Filming has officially begun on 20th Century Studios’ untitled film about Bumble founder Whitney Wolfe Herd. Today, the studio unveiled the first look at star Lily James as Wolfe Herd.

According to Deadline, the studio also announced that the film will premiere in 2025 on Hulu in the US and on Disney+ in other regions. Along with this news, 20th Century Studios also revealed several new cast members: Ben Schnetzer (3 Body problem), Ian Colletti (The hot zone), Mary Neely (Luck for beginners), Ana Yi Puig (Goose flesh), Aidan Laprete (The wilderness), Pedro Correa (The biggest beer run of all time) and Coral Peña (Thelma).

The film about Herd’s life and career is currently being shot in Los Angeles. As previously announced, Myha’la, Jackson White, Dan Stevens and Pierson Fode will also star. The plot remains somewhat ambiguous and is described as loosely inspired by Herd’s experiences, not a precise retelling. Herd, who launched the online dating platform Bumble after co-founding and exiting Tinder, became one of the youngest self-made billionaires at 31 when Bumble went public in 2021. Although she stepped down as CEO last year, the app remains popular with singles.

Rachel Lee Goldenberg directs Bumble, which she co-wrote with Bill Parker and Kim Caramele. The film is produced by James, Jennifer Gibgot and Andrew Panay through their Ethea Entertainment company, with Gala Gordon and Bob Dohrmann serving as executive producers. Sarah Shepard is overseeing the project for 20th Century Studios.

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