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Since when have Brad Keselowski and RFK Racing been the preferred drivers and racing teams for film advertising?

Last weekend, the number 6 wore the orange and yellow colors of Despicable Me 4which will be released in cinemas in the first days of July this year. The driver and team also had the last Film scheme before with a Guardians of the Galaxy Volume 3 Paint job at Kansas Speedway last year.

Keselowski finished a mediocre 13th on Sunday (June 9), but at least we all got some cool photo opportunities out of it.

The franchise’s Minions have ridden a car before (Carl Edwards’ 2015 Kentucky Speedway Toyota), and Keselowski has previously directed a movie project (the 2023 one). But of the three, RFK (dating back to the Roush Racing days) has the longest history of movie cars. Brad never had movie cars when he was with Team Penske.

Let’s look at Roush/RFK’s film plans.

Michigan International Speedway, 2005: Batman begins

On Saturday, June 18, 2005, the first of two Roush projects took place. Batman begins (still heavily undervalued for my money and the primary Nolan Dark Knight trilogy film that I always watch to the end when it’s on) to the track.

This first happened in the form of Ricky Craven’s Superchips Silverado No. 99 at the Paramount Health Insurance 200, where he started 15th but only finished 33rd after an accident.

The next day, the more familiar of the two schemes – although for my money it was far the worse – came in Mark Martin’s No. 6. Batman begins Ford, the Also started 15th but finished third in the Batman Begins 400.

Darlington Race Course, 2009: High

Carl Edwards piloted this festive livery on the 2009 Lady in Black, with our friends Carl, Russell and Dug from the film alongside.

Edwards started ninth and finished 32nd in one of the better movie races of all time.

Sonoma Racetrack, 2010: Toy Story 3

I couldn’t find a photo of it on X (formerly Twitter), but it can be viewed here. It’s definitely one of the least elaborate film schemes, but at least the colors Type are more in keeping with the Aflac design (or at least the colors of Buzz Lightyear), unlike some others from that era.

Edwards started 19th and finished the car 29th.

Kansas, 2023: Guardians of the Galaxy Volume 3

Keselowski started the race 20th and finished 19th. Performance-wise, it wasn’t anything special, but it was the first NASCAR Cup Series film schedule in nearly two years, so that was exciting enough.

Guardian 3 is also arguably the best of the three entries in the Marvel sub-franchise, although I think I still prefer Volume 2.

Sonoma, 2024: Despicable Me 4

These chrome numbers make the whole thing look even better.

Jumbo Jerry? Big Jerry? No idea what he’s called, but the mega-sized Minion that bites the wheel at the rear wheel arch is such a nice touch. The scared figures running all over the car are reminiscent of the yellow and orange M&Ms on Kyle Busch’s cars when he was also sponsored by Mars, Incorporated.

Personal rating of the six vehicles:

  1. Edwards2009
  2. Cowardly
  3. Martin
  4. Keselowski 2023
  5. Keselowski 2024
  6. Edwards2010

More movie plans! I will keep saying it. More!


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