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Ten players from the 1983 North Carolina State basketball team have sued the NCAA and the Collegiate Licensing Company, seeking damages for the unauthorized use of their name, image and likeness.

The players filed suit in Wake County Superior Court on Monday, demanding a jury trial and “fair compensation.”

The late Jim Valvano’s 1983 team became known as the “Cardiac Pack” for a string of close victories that culminated in a 54-52 victory over Houston that was capped by a Lorenzo Charles dunk in the final seconds. Valvano’s run down the court became an iconic moment that was frequently replayed in NCAA Tournament action.

“For over 40 years, the NCAA and its co-conspirators systematically and willfully abused the Cardiac Pack’s advertising rights – including their names, images and likenesses – in connection with this game and this competition, thereby making tens of millions of dollars from the Cardiac Pack’s legendary victory,” the lawsuit states.

NCAA spokeswoman Michelle Hosick did not immediately respond to a text message seeking comment from The Associated Press on Monday.

The plaintiffs include former team members Thurl Bailey, Alvin Battle, Walt Densmore, Tommy DiNardo, Terry Gannon, George McClain, Cozell McQueen, Walter Proctor, Harold Thompson and Mike Warren.

Charles died in 2011, while Dereck Whittenburg, whose missed 30-foot shot was recovered by his teammate for the game-winning dunk, is an employee of the North Carolina State athletic department. Whittenburg is not among the plaintiffs named in the lawsuit.

The lawsuit alleges that “the value of student-athletes to the NCAA does not end with their graduation; archival materials and other products provide an ongoing source of revenue for the NCAA long after the students whose images are used have left college.”

The NCAA and the country’s five largest conferences recently agreed to pay nearly $2.8 billion to settle a series of antitrust lawsuits, pending a judge’s approval.

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